Card 133 / 204: The makers of a new video game are evaluating advertising methods. The game will be targeted to teenagers. One member of the marketing team feels that because so many teens watch the TV program, Glee, advertising should be centered on that program as well as other shows appealing to this demographic. Other members of the team feel that advertising should be shown in a variety of locations and media outlets. Is the latter a better strategy than only using television advertising? Why, or why not?
A) It is not a better strategy, because most teens are getting their information only from television advertising.
B) It is a better strategy as long as only one other media outlet is used. Too much information will be overkill.
C) It is a better strategy, because consumers have come to rely on a variety of sources for their information.
D) It is a better strategy as long as only high-tech media outlets are used.
E) It is not a better strategy, because teens are not influenced by advertising.

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