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- Unit 07: Advertising Strategy
- Jim Thorpe was known as one of
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Card 7 / 204: Jim Thorpe was known as one of the greatest athletes of the 20th century. He played professional baseball and football, and he won several Olympic gold medals. Why would a small town in Pennsylvania change its name (they actually purchased the rights to use it!) to Jim Thorpe, PA?
A)
Because they wanted to honor Mr. Thorpe's memory
B)
Because it is a good strategy to name a location after a famous athlete
C)
Because the strategy of branding places has proven to be effective and has shown to produce positive results in generating awareness and increasing business in that locale
D)
Because many sports are popular in the town
E)
None of the above
Answer:
C) Because the strategy of branding places has proven to be effective and has shown to produce positive results in generating awareness and increasing business in that locale
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Prof.Melinda SalzerProfessor
Berkeley College
USA
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Attribution:
Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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