Card 4 / 14: In an analysis of the market for paint, an economist discovers the facts listed below. State whether each of these changes will affect supply or demand, and in what direction. a) There have recently been some important cost-saving inventions in the technology for making paint. b) Paint is lasting longer, so that property owners need not repaint as often. c) Because of severe hailstorms, many people need to repaint now. d) The hailstorms damaged several factories that make paint, forcing them to close down for several months.
Answer:
a) An improvement in technology that reduces the cost of production will cause an increase in supply. Alternatively, you can think of this as a reduction in price necessary for firms to supply any quantity. Either way, this can be shown as a rightward (or downward) shift in the supply curve. b) An improvement in product quality is treated as an increase in tastes or preferences, meaning consumers demand more paint at any price level, so demand increases or shifts to the right. If this seems counterintuitive, note that demand in the future for the longer-lasting paint will fall, since consumers are essentially shifting demand from the future to the present. c) An increase in need causes an increase in demand or a rightward shift in the demand curve. d) Factory damage means that firms are unable to supply as much in the present. Technically, this is an increase in the cost of production. Either way you look at it, the supply curve shifts to the left.
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