Card 86 / 204: During the economic challenges that began in 2008, the first thing many companies did was to slash their advertising and marketing budgets in an effort to save money. In general, should companies adopt this philosophy during a recession?
A) Yes, it is essential for companies to conserve their financial resources.
B) Yes, you should monitor your dollars regardless of the ways in which your customers are responding to the changes in the economy.
C) Yes, you should make drastic changes, because it will coincide with the drastic market situation.
D) No. You should not make drastic changes. You should evaluate how your customers are responding and perhaps even consider increasing your budget.
E) Yes, you should also lower your company's value proposition based on economic conditions.

Keyboard Shortcuts