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- Unit 02: Segmenting, Targeting
- Does a customer's ethnicity
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Card 4 / 115: Does a customer's ethnicity impact buying decisions?
A)
Ethnicity has a large impact on purchasing decisions.
B)
Ethnicity has a minor impact on purchasing decisions.
C)
Ethnicity has no impact on purchasing decisions.
D)
Customer diversity is a social rather than a marketing concern.
Answer:
A) Ethnicity has a large impact on purchasing decisions.
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Principles of Marketing
Author:
Dionne MahaffeyLecturer
The Saylor Academy
USA
Access:
Public
Partially Instant Grading
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Attribution:
Dionne Mahaffey, Tamara Gillis, and Steven Van Hook. (The Saylor Academy 2014), http://www.saylor.org/courses/bus203/
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