Card 85 / 204: Attribution for the quote "I know that half of my advertising budget is wasted, but I'm not sure which half" has been given to Lord Leverhulme. A similar quote has been attributed to Henry Ford. What does this quote mean?
A) Companies should be sure of the results they will achieve from their advertising efforts before they begin a campaign.
B) Advertising generally does not have as great an impact on sales as is assumed.
C) It is difficult to measure advertising's impact on sales, because it is only a part of what impacts sales results.
D) Because all companies in a particular industry use the same methods for determining budgets, advertising efforts are generally ineffective.
E) None of the above

Keyboard Shortcuts