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As children grow a little older, secondary reinforcers such as encouraging words (“You can do it!”) or clapping are commonly used to reinforce taking first steps or solving a simple puzzle. Of course, primary reinforcers (e.g., crackers or juice) remain very popular as well. Such simple examples of reinforcement are certainly not unique to humans. Small pieces of food are often used to train dogs, and the reinforced behavior increases as a result, just like it does with children. While this demonstrates the basic universality of behavioral principles, it does not suggest that dogs have a personality. However, if you were to ask most pet owners, they will tell you that their animals do have personalities. And junk yard dogs don’t become vicious as a result of being treated with loving kindness.

In educational settings, positive reinforcement is used quite intentionally, and can be a lot of fun with young children. Teachers can use a wide variety of stars, smiley face stickers, student of the week awards, and other little treats that children find very rewarding. Sometimes children receive “good citizen” awards when their teachers observe an occasion of prosocial behavior (such as helping another child who was hurt on the playground). Each of these reinforcers is intended to increase those behaviors that are viewed favorably in the educational environment (completed assignments, good grades, and good citizenship). As students get older, the reinforcers come less often (as with schedules of reinforcement). Grades are given out at the end of a term or semester (reinforcing, of course, only if they are good grades). Measures such as being Valedictorian, in the top 10 of the class, being on the Dean’s List in college, or graduating summa cum laude are the pinnacles of this positive reinforcement hierarchy, yet they depend on long time intervals (some as long as the typical four years of high school or college).

As adults, our reinforcement often becomes more complicated. Based on Hull’s formula H x D x V x K, consider the effect of being offered chocolate for dessert. After eating dinner, our drive for food should decrease, and we should not be likely to eat more. However, chocolate is a powerful incentive, so we may go ahead and eat it even if we are no longer hungry. Skinner’s radical behaviorism cannot account for the phenomenon of eating something we really like when we have already eaten our fill. And yet many of us have experienced that desire to continue eating something we really like, even after we feel uncomfortably stuffed with food! One might also consider Dollard and Miller’s frustration-aggression hypothesis, and the problem many people face when trying to lose weight. It is extremely difficult to stay on a low calorie diet, especially if we cannot eat the foods we like. Very simply, this is frustrating. According to Dollard and Miller, frustration always leads to aggression. How might this aggression be manifested? We return to overeating, even though it is bad for us. In other words, we are harming ourselves and/or rebelling against a culture that seems to demand being thin in order to be attractive. Interestingly, many diet programs have responded to this problem (whether or not they understood it this way) by providing either tantalizing recipes or by offering the food itself in prepackaged form. The hope is that the meals will themselves be reinforcing, thus eliminating the frustration caused by munching endless amounts of celery and rice cakes. Of course, these days you can buy quite an interesting variety of flavored rice cakes, so even they can be reinforcing for some people!

Review of key points

  • Skinner emphasized the experimental analysis of human behavior, despite its complexity. He addressed causes and effects, but was very precise in describing a cause as a change in an independent variable and an effect as a change in a dependent variable.
  • Reinforcers increase the likelihood of behaviors that precede them; punishers decrease the likelihood of behaviors that precede them.
  • Positive reinforcement involves giving a reinforcer, negative reinforcement involves removing an aversive or noxious stimulus.
  • Positive punishment involves applying a punisher, negative punishment involves removing reinforcers.
  • Discriminative stimuli signal the behavioral contingencies in effect at a given time.
  • Skinner automated much of his research, inventing the operant conditioning chamber (aka, the Skinner box). The data were typically collected in the form a cumulative record.
  • The operant conditioning chamber was designed to control the schedule of reinforcement. These schedules could be either fixed or variable, and based on either ratios (number) or intervals (time).
  • Operant conditioning can lead to complex behavior by shaping the behavior in a series of small steps.
  • When a subject accidentally forms an inappropriate association, superstitious behavior can result.
  • Skinner claimed that our typical idea of the person, or the self, is a vestige of animism, the belief that we are inhabited by spirits. Instead, he believed we are simply a locus for the convergence of genetic and environmental conditions.
  • According to Skinner, education can be made more efficient by using programmed instruction and teaching machines.
  • Language, according Skinner, begins with the association of simple word elements known as mands.
  • Skinner believed that behavioral principles could be applied to improve life in old age as well as to improve society itself.
  • In attempting to address mental illness, Skinner did not rule out the possibility of a disordered mind. However, he felt that such a construct served no useful purpose in understanding abnormal behavior. He also believed that mental illness focused on issues of control.
  • Clark Hull, a major influence on Dollard and Miller, proposed a mathematical model of learning that included the nature of the mind and experience.
  • Dollard and Miller believed that frustration always led to aggression, and that aggression could always be traced back to frustration. They applied their frustration-aggression hypothesis to a variety of cultural groups.
  • Dollard and Miller began the field of social learning, with an emphasis on the learning processes of imitation and copying.
  • When addressing psychological disorders, Dollard and Miller emphasized conflict. They provided a theoretical basis for understanding approach-approach conflicts, approach-avoidance conflicts, and avoidance-avoidance conflicts.
  • By incorporating an appreciation for the contribution of object relations theory, Wachtel has advanced our understanding of how learning theory and psychodynamic theory can be combined in an eclectic approach to psychotherapy.
  • Tweed and Lehman caution against regional stereotypes when examining cultural aspects of learning. They propose using the terms “culturally Western” and, for their particular study, “culturally Chinese.”
  • Since culture is learned early in life, any attempt to incorporate the best aspects of different cultural approaches to education must begin early.

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Source:  OpenStax, Personality theory in a cultural context. OpenStax CNX. Nov 04, 2015 Download for free at http://legacy.cnx.org/content/col11901/1.1
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