Arts and culture
Grade 9
Personal and social skills
Module 1
Packaging
VISUAL ARTS
Activity 1 (Group work)
-
Materials required : Learners must bring to school any form of
packaging or
container , i.e. packaging of breakfast cereals, washing powder, biscuits, sweets, chocolates, cool drink, perfume, etc.
- Discuss the packaging of each learner in each group under the following headings:
Analysis of package design
Study the packaging and discuss the following:
- The intended message (what is the packaging trying to say)
- The target group (youth, adults, housewives, workers, etc)
- The technique and style (e.g. humoristic, serious, realistic, abstract, etc.)
- The use of colour
- The use of words – the type/style of letters used (do they fit the message?)
- Suitability of material/s (with regard to the specific product)
- General effectiveness of the packaging (Will people buy it? Is it easy to handle?)
- The use of symbols, signs, logos (especially those that may be aimed at a specific group of people – e.g. cultural/religious groups, health conditions, dietary limitations, etc)
- Each learner must hand in a written assessment of his or her packaging for assessment.
Activity 2 (Group work)
A ‘new’ product is suggested to each group, e.g. a cleaning liquid, a beauty product, a type of sweet, a cold drink, etc. The groups have to market these products. Firstly the group must decide on the following:
- A name for the product
- The target group to whom it must be sold
- The advertising style or technique
- The use of colour
- The type of lettering
- Together, the members of each group must design a poster to advertise their new product. Keep the above elements in mind! Also look at what is going to be assessed:
Assessment
| Learning Outcomes(LOs) |
|
| LO 3 |
| participation and cooperationThe learner is able to display personal and social skills while participating in arts and culture activities as an individual and in a group. |
| Assessment Standards(ASs) |
|
| This is indicated when the learner: |
| GENERAL |
| 3.1 is sensitive towards the music and art form choices of others; |
| 3.2 is prepared to explore new cultural ideas and to re-evaluate stereotypes; |
| 3.3 acknowledges own, group and varying identity; |
| 3.4 expresses his or her own contribution in any art form; |
3.8
VISUAL ARTS
- is aware of the influence of the mass media on society;
|
|
3.7
MUSIC
- is able to identify and interpret specific elements of music in advertisements and popular music;
|
3.6
DRAMA
- is able to share responsibilities within a group;
|
3.5
DANCE/MOVEMENT
- is able to demonstrate the creation of complementary shapes by applying dancing skills with a partner, as well as dance sequences;
- is able to counterbalance his/her weight with a partner.
|
Memorandum
Activity 1 (groupwork)
Materials needed : Learners must each bring some sort of
container or
packaging to the class, e.g. packets for breakfast cereals, washing powder, biscuits, sweets, chocolates, cool drinks, perfume, etc.
- Working in groups of four to six learners, each learner’s packaging is discussed under different headings, as follows:
Analysis of package design
Study the given packaging and discuss the following:
- the intended message
- the target group
- techniques and styles (e.g. humoristic, serious, realistic, abstract, etc.)
- the use of colour
- the letter type/typography
- suitability of the material(s)
- general effectiveness of the packaging (will people buy it?)
- the use of symbols, signs, logos’ (especially references to cultural groups)
Each learner must hand in an analysis of his/her packaging for assessment.
Activity 2 (group work)
- Give a ‘new’ product to each group, e.g. a cleaning liquid, a beauty product, a type of sweet, a cold drink, etc. Firstly, the group must decide on the following:
- a name for the product
- the target group to whom it must be sold
- the advertising style or technique
- the use of colour
- the letter type
- Together, each group must design a poster to advertise their new product.
