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Reflection: Which advertisements appealed to you the most? The informative ones or the ones that made you believe you would save money? Why?
Poster rubric:
Criteria | AWESOME | ADMIRABLE | ADEQUATE | ATTEMPTED |
AUDIENCE | Images and captions effectively appeal to particular target market. | Uses images and captions appropriate to the target market. | Some images and captions appropriate to the target market. | Uses images and captions that are inappropriate to the target market. |
PURPOSE | Clearly conveys message to the target market. Detailed product information. | Message apparent. Contains relevant product information. | Message inappropriate. Contains some information about the product. | Message inappropriate. Communicates irrelevant information. |
DESIGN | Poster makes a visual impact. Appearance attractive and eye-catching. | Poster looks interesting. Appearance neat. | Poster is too “busy”, contains some unnecessary elements / not enough visual appeal. | Poster appears uninteresting to the eye. Contains no design elements. Not neat. |
EXPRESSION | Expression correct and clever. Uses words for effect. | Expression correct and appropriate. Some evidence of effective word choice. | Contains some errors. Style inappropriate. | Contains many errors and careless writing. |
To turn an honest penny.
Learning outcomes(LOs)
LO 2
Speaking
The learner will be able to communicate confidently and effectively in spoken language in a wide range of situations.
Assessment standards(ASs)
We know this when the learner:
2.1 communicates ideas and feelings creatively and expressively with a great degree of confidence and with limited assistance, using a range of selected oral types;
2.3 demonstrates basic skills in a range of oral text types;
2.4 demonstrates a range of interaction skills by participating actively in group discussions, conversations, debates and group surveys, and while so doing:
2.4.4 acknowledges others’ opinions and disagrees politely when necessary.
LO 4
Writing
The learner will be able to write different kinds of factual and imaginative texts for a wide range of purposes.
We know this when the learner:
4.1 writes a range of imaginative texts:
4.1.2 to explore the creative, critical and playful use of language by means of narrative and descriptive compositions, dialogues, poems, songs and letters;
4.2 produces a range of factual written and multi-modal texts (texts using print and images) for various purposes, using a range of visual, and design elements where appropriate by means of recounts of events, research project reports, pamphlets, posters and book reviews;
4.3 demonstrates basic skills in a range of features of writing appropriate to the text type (e.g. reveals character, establishes the setting and develops the plot in narrative writing, and uses simple imagery in poetry);
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