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Business Fundamentals was developed by the Global Text Project, which is working to create open-content electronictextbooks that are freely available on the website http://globaltext.terry.uga.edu. Distribution is also possible viapaper, CD, DVD, and via this collaboration, through Connexions. The goal is to make textbooks available to the manywho cannot afford them. For more information on getting involved with the Global Text Project or Connexions email us atdrexel@uga.edu and dcwill@cnx.org.
Editor: James W Bronson (The University of Wisconsin, USA)
Contributors: Kellie Goldfien, Ryan Wolford
Reviewer: William A Drago, (University of Wisconsin, USA)
Dussauge, Pierre and Bernard Garrette, Will Mitchell (2000). “Learning from competing partners: outcomes and durations of scale and link alliances in Europe, North America and Asia”. Strategic Management Journal ; 21, 2: 99-126.
Davison, Leigh (2001). “Measuring competitive intelligence effectiveness: Insights from the advertising industry”. Competitive Intelligence Review ; Volume 12, Issue 4: 25 – 38.
Dorf, Richard C. and Thomas H. Byers (2008). Technology Ventures: From Idea to Enterprise , 2nd edition. New York: McGraw Hill.
Grant, Robert M. (2008). Contemporary Strategy Analysis , 6th edition. Malden, MA: Blackwell Publishing.
Johnston, Lisa (2007). “iPod, MP3 Accessories Pile On”. TWICE Magazine ; February 12: 12.
Pinkerton, Richard L. (1994). “Competitive intelligence revisited: A history, and assessment of its use in marketing”. Competitive Intelligence Review , 5, 4: 23-31.
Young, Greg (1999). “Strategic value analysis for competitive advantage”. Competitive Intelligence Review , 10, 2: 52-6.
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