1.6 Stakeholders: the connective rim on the wheel  (Page 3/3)

eMarketers : A group of people that you hire to implement your digital media strategy for the online and potentially via cell phone marketing of your new business. eMarketers utilize ultimately any form of electronic media to promote and advertise your business.

Netroots : This word is a newly coined termed that combines portions of the words Internet and grassroots to define a type of marketing that targets blogs and digital media in order to cause powerful action for achieving your new venture goals. The term originally described political action and has recently been utilized to describe business action. Bloggers: This term describes someone who keeps an online diary/journal/log of his or her activities or comments on others' activities. One of the most popular blogs in the world is about entrepreneurs and is kept by Guy Kawasaki called, How to Change the World: A practical blog for impractical people. Check it out: (External Link) .

Social networks : These are websites dedicated to fostering a community of individuals around a topic. We mentioned LinkedIn earlier; Facebook is another social networking example. According to Facebook's website, "Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.” Facebook, “Molly Lavik,” (External Link) (Accessed December 24, 2009).

Readers of this chapter are invited to join my Facebook page by registering to become a Facebook member at (External Link) (it is free and a social networking site) and then enter Molly Lavik into the search field and click on my name. Then select add as a friend.

Texting : This is when you type in a message with photos or in some cases a video via a cell phone

Grassroots : This is a powerful movement of every day people for a cause. Currently there is a grassroots movement to protect the environment throughout the world.

Viral : This happens when a marketing message is transmitted through people excitedly and enthusiastically spreading the message by telling others who tell others who tell others and so forth. When a marketing message is spread via "word-of-mouth" the message is visually depicted as spreading in the same way a cold virus spreads and multiplies through a growing number of people in the wintertime. Marketers spend a great deal of money to attempt to initiate the spread of messages via word-of-mouth. However, it's easier said than done. An example of a marketing campaign that was spread via word-of-mouth was the marketing campaign for the film Slumdog Millionaire which is a film about a poor orphan from Mumbai India's slums who is a candidate for winning millions.

Influencers : Persons who are copied for wearing or embracing a particular fashion or trend. Taste makers are often known as trend setters.

Street teams : This term is used to describe a group of often young people between the ages of 15-25 years old, who travel up and down usually city streets actively promoting the product or service they are paid to market.

Membership organizations : Trade and other forms of professional associations, unions, special interest groups and work related clubs that one can join.

Community : The geographic, psychographic as well as online neighborhood in which your venture operates on a regular basis.

Virtual : Pertaining to your image appearing in a perceived manner, live, somewhere other then where you actually are currently located. The image would appear via a digital format such as through a web camera, simulated artificial intelligent agent and or three dimensional image such as a hologram image.

Suppliers : Companies that provide valuable resources to your new business are true suppliers.

Vendors : Typically the valuable resources are purchased from commercial resources known as vendors.

Consumers : These are people who buy your product or service.

Employees : These are individuals that work directly for you and are on your pay roll.

Read on : Several subsequent chapters discuss the importance of stakeholders further.

Blog Back 5: Stakeholder

Blog Back : Decide how you want to “take aim” carefully here. Who will be on your Startup Stakeholder Arrow? Brainstorm ideas for who specifically you would aim to have for your Startup Stakeholder Arrow. Be sure to include exact names of businesses and people and titles for this list. Try to utilize all the aspects mentioned in the provided categories of the “Startup Stakeholder Arrow”.

Go to: (External Link) and post a draft of your Startup’s Stakeholder Arrow list.